Interesting articles and blogposts - recommended by INNOVERSITY Network

INTERESTING ARTICLES 2008

Recommended by Ph.D. Susanne Justesen,
INNOVERSITY COPENHAGEN
This great article by P&G CEO Lafley describes the unique innovative cuture of the innovation giant - which I had the pleasure of working with a couple of years ago. In the article, Lafley describes how - since he became the CEO in 2008 - P&G have doubled, due to building a strong culture of diversity and innovation.



Aug 2008: The innovation challenge (BusinessWeek)
This article by Irving Wladawsky-Berger describes what he identifies as the three primary challenges to corporate innovation: Indifference, hostility and isolation. A great article in which he highlights the dangers of isolation and stresses the need for more diversity in and around innovation processes.



This interesting article describes how the authors studied teams from 95 companies from four innovative industries, and found that team diversity and the combined use of long- and short-term incentives are associated with incremental innovation, whereas the development of risk-taking attitudes within the team is associated with radical innovation (downloadable .pdf).